What we think about when we think about innovation?

Innovation is almost always used a value positive word. To say someone is "innovative" is a compliment, "not innovative", an insult. All mainstream political parties want "more innovation". All regions and countries and companies want to be "more innovative".

This means the term, and how we apply it, is seldom questioned. This is what Arnar got a chance to do in this talk.

The talk was delivered for the EXTOR project, which stands for Experiential Tourism for Sustainable Rural Development, a project co-funded by the European Union.

See the talk on Youtube or emedded below.